PROJECTS & CASE STUDIES
Four stories. Real work. Lessons worth sharing.
A quick look at the problems, decisions, and outcomes. Each story links to the original LinkedIn article or post for anyone who wants to dig deeper.
01 / SYSTEMS INTEGRATION
When the platform couldn't do what the business needed.
We ran into two gaps in Systeme.io: readers needed a way to comment on blog posts, and churches needed to register individual members under a group license. Replacing the platform wasn't the answer. Extending it was.
Systeme.io · Firebase/Firestore · n8n · Python · SQLite · CRM
Read the full LinkedIn article ↗
What the work involved
- Clarified the business need before building anything.
- Added an article-specific commenting system without migrating the site.
- Built automated access-code validation, member identification, CRM tagging, and course enrollment.
- Tested the enrollment system with 20 concurrent registration requests.
02 / MARKETING AUTOMATION
Find. Write. Send. A prospecting tool built from scratch.
Frustration with expensive prospecting tools led to three homegrown pieces: a WebCrawler to research organizations, an Email Builder for personalized introductions, and a WebShooter to send and track outreach. Then came a real 330-email campaign—and practical lessons about what outreach requires.
Python · Microsoft Graph · AI-assisted research · Email copy
Read the LinkedIn post & PDF ↗
03 / HUMAN-DIRECTED AI
What 35 hours of building with AI actually taught me.
Four days of building an organization-access system taught me a surprising amount about AI's speed—and its blind spots. The most useful lesson? Someone still has to define the destination, challenge wrong assumptions, and decide what “done” means.
Requirements · Testing · AI development audit · Implementation
Read the LinkedIn post & audit ↗
04 / BUSINESS ANALYSIS
People first. Systems second. Why it matters.
A system can work exactly as designed and still fail the people using it. Years in organizational leadership have taught me to listen for what happens between the official process and real life. That's often where the actual problem becomes visible.
Business systems analysis · Discovery · Leadership
Read the full LinkedIn article ↗
These are published accounts of actual projects and professional learning. LinkedIn may prompt visitors to sign in to view attachments or participate in discussions.